Liveblogging a sports event:

Why should you liveblog a sports event? 

  • Storytelling
  • Traffic, lots of viewers and interaction if it is a high profile event
  • Show your passion, if you are a passionate sports person this will aid the fluidity of your liveblog.
  • Community engagement, sports is a community.
  • There will be high interest in your event with a community who are interested and active.
  • It saves time and makes you able to collect all the events key moments in one place.
  • By doing this, it also makes it easy for people to catch up on previous key moments which have taken place in a sporting event. Or makes them able to quickly see what is going on.
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Sporting liveblog formats:

  • Have the events in reverse chronological order, and update it regularly in a blog or story template.
  • Use websites like: 24LiveBlog, CoverItLive, ScribbleLive.
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  • Live-Tweet on twitter and feed it to your blog. Embed tweets and links.
  • If it was possible you could have a video stream to an after match press conference or a link to the game online if possible.

Sport blogging tips and techniques:

  • Upload short but frequent updates.
  • Engagement is your issue and you must engage in the event, the audience and the only audience.
  • “This liveblog becomes a notebook for your events story”
  • Consider links, polls, photos, audio, statistics, video.
  • Embedding tweets and using them as links and references is a great way to engage your audience, having a # set up for them to engage in and talk amongst others is perfect. Tweets are key to engagement and engagement is key to liveblogging. 
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Liveblogging issues during sporting events:

Accuracy, it is easy to tweet about a goal, or a card or a tackle, as it happens but then for a decision to be over turned or changed. Things can escalate quickly in sport but you need to be first in saying it and staying on top of it – this means you can sometimes be inaccurate(

  • Ask questions, verify, correct quickly any wrong doing.
  • Sports credentials and copy right can be an issue.
  • You need to learn to multi-task very well and sometimes this can be difficult at the start.
  • Liveblogging sports is a learning curve, a task and one which needs to be worked on a few times before it is successful.


  • Verify
  • Be quick
  • Say what you don’t know too, not just what you know.
  • Involve your audience
  • Have a conversation, not a monologue
  • And consider your tone.

Why are liveblogs more popular than conventional news articles?

Dr Neil Thurman and Anna Walters (City University London, Journalism School) published a study into liveblogging which found that Gaurdian liveblogs ( are getting 300 per cent more views than conventional online news articles on the same subject. Thurman explains his reasonings as to why he thinks liveblogging is becoming the default format for covering major breaking news stories, especially sporting events, scheduled news and political elections. With 233 per cent more visitors than conventional articles Thurman believes that it is because liveblogs are extremely effective in engaging audiences.

Liveblogs are well adapted to meet the “changing consumer preferences” for delivering news and formatting how we read it, these changes online have lead to the displacement of news consumption from print to online and Thurman says that liveblogging is just the next stage in this phase.

Liveblogs fulfil many preferences for online news consumption: They provide regular updates and follow-up information about events . They are suited to users’ preferences which monitor a single page rather than drilling down into a news site for various information. Finally, liveblogs heavy use of text content Thurman says that it makes it more suitable for people to read when they are working or busy.

He argues that it may be the form of liveblogging itself rather than the actual content which carries the attraction. He uses the example of Marshall McLuhan’s work that “the medium [in this case liveblogging] is the message.”

In his research he spent time talking to journalists about their process of live blogging and it came as no surprise that it was produced at speed. A typical Guardian liveblog lasts for 6 hours and is updated 40 times, so on average a journalist has to research and write a new update every 20 minutes for 6 hours.

From his research he found that redears thought that liveblogs were “more factual” and less “opinion based” than standard online news articles. Trust and objectivity is an important factor which is focused on verification of facts, transparency, providing supporting evidence and balance – and this is what liveblogs do very well. Thurman found that readers were twice as likely to participate with liveblogs than other articles.

(Source: 22nd November 2012)

Liveblogging a sporting event.

From previous research I have already established why liveblogging is a new phenomenon which is forever growing in effect, and its popularity is steadily increasing.

But, I have only previously researched liveblogging in general and the idea want to create for my final project is a liveblog on a sporting event. So, I have began to research the positive aspects, negative aspects, the dos, the donts and the hints for liveblogging a sporting event.

Steve Buttry, digital transformation editor, wrote a blogpost which has compiled all the tips he received about liveblogging from his social media participants. He was tweeted by BPMORITZ with advice of “treat liveblogs like you do Twitter. Tell me something I can’t tell from watching the game myself, and be a reporter first”. By email, Phil Heron, editor of the Daily Times of Delaware County in America responded: “Our best results on live sports blogging often involves local high school action because they have a big audience and no games were covered on TV. So we received big audiences  – and a lot of reader input — in our live blogs.”
From these tips we can conlcude that the most sucessful liveblogs need to be surrounding a sporting event which will have a big audience and lots of interest. And therefore much contribution. I need to report on the game but also add extra things so that those watching the game and following the liveblog can get something extra from the liveblog. It cannot simply be a report on the event, it needs to be an expansion. 

Live blogging – 5 reasons why it matters.


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5 reasons why Su Butcher thinks live blogging matters:

1) Find a larger audience:
– Some people won’t be able to attent the event: They may live in a different country, they may be working, or not able to take time off to travel to the event or may be busy on said day.
– Some people may not know if they really want to go to the event an a live blog may be able to sway their decision. Live blogging gives people an opportunity to be involved and do research on the event.
– Out of thousands who maybe would like to attend only a small fraction will be able to attend in person. o, the live blog means that a larger audience can attend (even if this means online and only partially).
– Would your target audience benefit from a live blog? (They maybe wouldn’t benefit if they were of an older generation).

2) Promote the event with real value:
– People who cannot commit to attending will see some value in being there. A live blog will give them some a sense of value and a flavour for the event and discussion.
– They live blog will give them the sense that there is value in attending and they should attend the next one.
– The live blog can give a gift to a future audience, something they can and will want to share.
– Live blogging is a cost effective way to promote them both before, during and after they take place.

3) Make your event last longer/beyond the day:
– A live blog is a real-time record of an event, but it also creates an archive of the event to last for the future.
– A good blogger will be able to provide a commentary whilst the event if happening by incorporating material you provide them with; slides, screenshots, links, photographs, tweets.
– These elements can be brought together to make a ‘compelling, informative record of the event’ – this record will help to promote your live blogs of similar events in the future.
– The archive ecomes a great way to promote discussion and refresh your memory of what happens as you prepare for another event.

4) Encouraging online discussion:
– Social media is interactive and live blogging is no different.
– If you would like to encourage lively discussion about the event as it happens – this can be achieved most effectively by providing viewers and attendees with a range of ways to contribute using #.
– Much lively discussion at an event is lost between the participants, live blogging and twitter, together with encouraging attendees to write about the event afterwards add to the continuation of the blog well into the future.

5) Reach further:
– Love blogging enables an event to be heard about by more people, and shared with more people.
– The live blog becomes a ‘social object’ which advocates and demonstrates ideas and puts your case to third parties.
– It can give your event life beyond the place and the day which it happened.

(Source: – Su Butcher: 24th October 2011.)

The pitch app assessment: Overview.

Work with an established media property – something that’s already out there but is missing a trick.

JOURNALISTIC IDEAS: How can you put something onto a tablet? What part of the magazine/product can be taken to the tablet.

Or maybe mobile instead.

Newspaper ideas:

  • Create a social network targeting readers
  • Develop a completely different kind of online content, targeting a different audience ( A good example of this is the MAIL ONLINE and the DAILY MAIL)
  • Create apps that allow people to access content on the go
  • Produce spin off e-books repurpose print content interesting pays.
  • Trinity Mirror – newspaper publisher. Created online only sites to engage new audience (Ampp3d UsvsThe3m).

Revamp something old – reinvent the wheel (New Facebook app – Paper – a way to present your newsfeed)an angle for design and usability (Tweetdeck).

OR Create something new.

PROMOTIONAL IDEAS: Transmedia content marketing – take a traditional media property and build an experience around it across media platforms and online (JayZ’s Decoded Game)

  • Come up with an original idea, not something that works with established media.
  • Think of what you do online with your friends.
  • What would you like to use?
  • Pull things together. (Help me investigate)
  • Niche groups are good. Doesn’t have to be popular with EVERYONE. Focus on something.
  • Mobile is overtaking desktop computers
  • Mobile payments, mobile ads, mobile gaming
  • Continued boom in apps
  • Second screening – people using mobile while watching TV
  • Think about recent events
  • Rise of mobile messaging services – snapchat, kik, scret, whisper
  • Can you work with those channels?

 Choose something that you love. Critique them, it could be more affective. What do you wish that they would do?

Putting together your pitch documents:

  • The essence of the idea /the brief. What problems does it solve? What new opportunity does it take advantage of?
  • The research – data on the audience, how they use the net, the media company you’re working for etc.
  • The idea – describing the idea in more detail – how will it work, what will it look like, how will people use it.
  • Why will it work – possible problems  – how you will tackle them
  • Conclusion.

How to do the presentation:

  • Ten minute long – time it, practice it
  • You can use PowerPoint or Keynote but you don’t have to.
  • Think about ways to make the idea come alive
  • Think about it as a performance
  • Be creative – think about the presentation as a kind of story – structure it
  • Don’t rely on technology – it will go wrong.

Pitch documents and presentation:

  • Pitch documents – 1000-1500 words. Presentation: 10 minutes. You have to do a pitch doc for the presentation (a short summary to hand out at the pitch). You can create more material if you think it will help sell your idea – visuals mock ups
  • Presentations – Thursdays 1st Friday 2nd May.
  • Pitch doc handed in Tuesday 6th May


Week 6: Class Blog

Radio and Online Audio (Aasiya Lodhi)

What’s available?

  • Embedded audio (no need for local player or software)
  • Push/subscription services (podcasts)
  • Aggravator.

Watched the guardian one, wind blowing across the mic was more extreme at night time. It was basic, plain simple exercise.

Audio guides: Walks/Museums

  • Tate gallery
  • NY times
  • Selfridges: The Tour App

No linear activity

Instant gratification

People not listening in a normal way anymore (not traditional)

What’s next?

  • Second screen technology
  • User generate content (even more)
  • Building in surprise and serendipity (loyalty)
  • Maximizing potential of the time / duration on the web.

One link magic formula

  • importhtml google spreadsheet (“LINK”,”TABLE”,”0”)
  • How to import tables on to excel, data collecting.
  • Free data on the centre for investigative journalism
  • GENIUS guide how to use spreadsheets for journalists – http://issuu.comtcij/socs/data_journalism_book


The Guardian: Research reveals popularity of live blogging.


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The Guardian: Research reveals popularity of live blogging.

Live blogging is hugely popular. A new survey has discovered that live blogs are getting 300% more views and 233% more visitors than conventional online articles on the same subject.

They also outperform online picture galleries, getting 219% more visitors, according to the research by City University London.