When the liveblog was completed on Sunday 30th, it was then stopped (after the game had finished) on a setting which meant it was no longer shareable after 24 hours – by accident.
More available if needed.
More available if needed.
Once I had clearly decided on doing a liveblog instead of any other formats of online media story telling, I had to decide on what topic to do this liveblog on. While there were many debates and shows I could have chose to liveblog about it seemed sensible for me to a sporting event.
I was thinking of doing a Wimbledon game live, but when attending the last few games I realised that might not the be the best idea because as a supporter of the club I become far too involved with the game and it could detract from the focus on the liveblog. So, instead I have decided to liveblog on a Premier League game which takes place this weekend (Sun 30th) between Fulham and Everton.
The aim of my liveblog (Fulham vs Everton: 13:30 kick-off, 30/03/2014) is to report the events of the match immediately, concisely but accurately, and in an entertaining manner. To engage and inform my audience and use the internet to the best of it’s ability to documents the happenings of the match most effectively. It will aim to develop both my practical skills in design, research and the gathering of information to be used on the liveblog to create a story and the content. Whilst also giving me a chance to express my written skills and enhance them through a different type of writing.
Liveblogs are changing the way news is produced, presented and consumed online.
They are used by news publishers worldwide (Al Jezeera, the BBC, Mirror UK, the New York Times), including the Guardian who’s liveblogs receive more visitors for long periods of time than conventional articles/picture galleries on the same subject. The Guardian publishes around 146 liveblogs a month (on major breaking news, scheduled entertainment news and sports)
In liveblogs the emphasis is on on direct commentary and analysis of events as they are going on rather than a written narrative after the events have happened to sum them up in one go.
Becket says that liveblogging by mainstream organisations suggest that “news consumers have an appetite for a more complex form of news coverage”.
Relative popularity—by unique visits and page views—of a selection of Live Blogs, articles, and picture galleries at Guardian.co.uk, March to May 2011. Seven different news stories covered at Guardian.co.uk were analysed. For each, at least one Live Blog and at least one conventional article and/or picture gallery were selected at random, and usage tracked over a 24-hour period.
Comparison of time spent on a selection of Live Blogs, articles, and picture galleries at Guardian.co.uk, March to May 2011
Characteristics of Guardian.co.uk Live Blogs liked by readers, August 2011 (sample size 167; multiple answers allowed)
Typology of Live Blogs at Guardian.co.ukTypeCharacteristicsNews
|News||Scheduled well in advance, semi-scheduled or completely unscheduled.Major breaking news stories, generally with a more serious tone.
Examples include natural disasters, protests and riots, unfolding political scandals.
|Sport||PredictableCasual in tone
High level of direct interaction with readers.
Fewer multimedia elements.
Links and multimedia elements often included for entertainment purposes, may not be directly relevant to story.
|Series/Subject||Cover a subject, not a single story.Usually public affairs topics.
Examples include: Politics Live, Middle East Live, and a Live Blog on planned reforms to Britain’s National Health Service
|Other Scheduled Event||Planned in advance and of finite duration.Cover soft news, such as the Cannes film festival, the Eurovision Song Contest, and television series such as The Apprentice and X Factor, which are Live Blogged at the same time each week.|
1) The Mirror Live Blog is very a popular and successful liveblog read by millions , their liveblogs cover everything from currently the story of this missing Malaysia Arlines flight MH370 to the Champions League Draw this morning. Their sporting blogs, and especially that for football events, are especially popular as they hold strong links to their Twitter (@MirrorFootball) account which is followed by over 276k people. They hold a good conversational, yet light hearted tone, and have a vast audience who want to give their opinion on events. The slight hint of humour works well amongst the footballing community and that of which reads the blog on a regular basis on a Saturday afternoon or during Cup Finals. Alongside this they also seek to have numerous writers on their blogs which freshens up the liveblog and makes it more adaptable to various different types of people as each writer has a different tone or way or writing.
2) The Guardian football liveblog is very different to that of the Mirror, it does not use the liveblog for weekly events but more for special events to capture their audience. An example of a time where the liveblog is most successful is during the football transfer window, especially when approaching deadline day. This is because there is a lot of information for people to absorb during this time with multiple players moving between clubs. Having all this information brought into one place, through various sources followed by expert and fan opinons leads to it telling a great story of the transfer window events and adding something extra which the fans need.
Why should you liveblog a sports event?
- Traffic, lots of viewers and interaction if it is a high profile event
- Show your passion, if you are a passionate sports person this will aid the fluidity of your liveblog.
- Community engagement, sports is a community.
- There will be high interest in your event with a community who are interested and active.
- It saves time and makes you able to collect all the events key moments in one place.
- By doing this, it also makes it easy for people to catch up on previous key moments which have taken place in a sporting event. Or makes them able to quickly see what is going on.
Sporting liveblog formats:
- Have the events in reverse chronological order, and update it regularly in a blog or story template.
- Use websites like: 24LiveBlog, CoverItLive, ScribbleLive.
- Live-Tweet on twitter and feed it to your blog. Embed tweets and links.
- If it was possible you could have a video stream to an after match press conference or a link to the game online if possible.
Sport blogging tips and techniques:
- Upload short but frequent updates.
- Engagement is your issue and you must engage in the event, the audience and the only audience.
- “This liveblog becomes a notebook for your events story”
- Consider links, polls, photos, audio, statistics, video.
- Embedding tweets and using them as links and references is a great way to engage your audience, having a # set up for them to engage in and talk amongst others is perfect. Tweets are key to engagement and engagement is key to liveblogging.
Liveblogging issues during sporting events:
Accuracy, it is easy to tweet about a goal, or a card or a tackle, as it happens but then for a decision to be over turned or changed. Things can escalate quickly in sport but you need to be first in saying it and staying on top of it – this means you can sometimes be inaccurate(
- Ask questions, verify, correct quickly any wrong doing.
- Sports credentials and copy right can be an issue.
- You need to learn to multi-task very well and sometimes this can be difficult at the start.
- Liveblogging sports is a learning curve, a task and one which needs to be worked on a few times before it is successful.
- Be quick
- Say what you don’t know too, not just what you know.
- Involve your audience
- Have a conversation, not a monologue
- And consider your tone.
Dr Neil Thurman and Anna Walters (City University London, Journalism School) published a study into liveblogging which found that Gaurdian liveblogs (Gaurdian.co.uk) are getting 300 per cent more views than conventional online news articles on the same subject. Thurman explains his reasonings as to why he thinks liveblogging is becoming the default format for covering major breaking news stories, especially sporting events, scheduled news and political elections. With 233 per cent more visitors than conventional articles Thurman believes that it is because liveblogs are extremely effective in engaging audiences.
Liveblogs are well adapted to meet the “changing consumer preferences” for delivering news and formatting how we read it, these changes online have lead to the displacement of news consumption from print to online and Thurman says that liveblogging is just the next stage in this phase.
Liveblogs fulfil many preferences for online news consumption: They provide regular updates and follow-up information about events . They are suited to users’ preferences which monitor a single page rather than drilling down into a news site for various information. Finally, liveblogs heavy use of text content Thurman says that it makes it more suitable for people to read when they are working or busy.
He argues that it may be the form of liveblogging itself rather than the actual content which carries the attraction. He uses the example of Marshall McLuhan’s work that “the medium [in this case liveblogging] is the message.”
In his research he spent time talking to Guardian.co.uk journalists about their process of live blogging and it came as no surprise that it was produced at speed. A typical Guardian liveblog lasts for 6 hours and is updated 40 times, so on average a journalist has to research and write a new update every 20 minutes for 6 hours.
From his research he found that redears thought that liveblogs were “more factual” and less “opinion based” than standard online news articles. Trust and objectivity is an important factor which is focused on verification of facts, transparency, providing supporting evidence and balance – and this is what liveblogs do very well. Thurman found that readers were twice as likely to participate with liveblogs than other articles.
(Source: http://www.journalism.co.uk/news/why-liveblogs-outperform-other-online-news-formats-by-up-to-300-per-cent/s2/a551273/. 22nd November 2012)
From previous research I have already established why liveblogging is a new phenomenon which is forever growing in effect, and its popularity is steadily increasing.
But, I have only previously researched liveblogging in general and the idea want to create for my final project is a liveblog on a sporting event. So, I have began to research the positive aspects, negative aspects, the dos, the donts and the hints for liveblogging a sporting event.
Steve Buttry, digital transformation editor, wrote a blogpost which has compiled all the tips he received about liveblogging from his social media participants. He was tweeted by BPMORITZ with advice of “treat liveblogs like you do Twitter. Tell me something I can’t tell from watching the game myself, and be a reporter first”. By email, Phil Heron, editor of the Daily Times of Delaware County in America responded: “Our best results on live sports blogging often involves local high school action because they have a big audience and no games were covered on TV. So we received big audiences – and a lot of reader input — in our live blogs.”
From these tips we can conlcude that the most sucessful liveblogs need to be surrounding a sporting event which will have a big audience and lots of interest. And therefore much contribution. I need to report on the game but also add extra things so that those watching the game and following the liveblog can get something extra from the liveblog. It cannot simply be a report on the event, it needs to be an expansion.
5 reasons why Su Butcher thinks live blogging matters:
1) Find a larger audience:
– Some people won’t be able to attent the event: They may live in a different country, they may be working, or not able to take time off to travel to the event or may be busy on said day.
– Some people may not know if they really want to go to the event an a live blog may be able to sway their decision. Live blogging gives people an opportunity to be involved and do research on the event.
– Out of thousands who maybe would like to attend only a small fraction will be able to attend in person. o, the live blog means that a larger audience can attend (even if this means online and only partially).
– Would your target audience benefit from a live blog? (They maybe wouldn’t benefit if they were of an older generation).
2) Promote the event with real value:
– People who cannot commit to attending will see some value in being there. A live blog will give them some a sense of value and a flavour for the event and discussion.
– They live blog will give them the sense that there is value in attending and they should attend the next one.
– The live blog can give a gift to a future audience, something they can and will want to share.
– Live blogging is a cost effective way to promote them both before, during and after they take place.
3) Make your event last longer/beyond the day:
– A live blog is a real-time record of an event, but it also creates an archive of the event to last for the future.
– A good blogger will be able to provide a commentary whilst the event if happening by incorporating material you provide them with; slides, screenshots, links, photographs, tweets.
– These elements can be brought together to make a ‘compelling, informative record of the event’ – this record will help to promote your live blogs of similar events in the future.
– The archive ecomes a great way to promote discussion and refresh your memory of what happens as you prepare for another event.
4) Encouraging online discussion:
– Social media is interactive and live blogging is no different.
– If you would like to encourage lively discussion about the event as it happens – this can be achieved most effectively by providing viewers and attendees with a range of ways to contribute using #.
– Much lively discussion at an event is lost between the participants, live blogging and twitter, together with encouraging attendees to write about the event afterwards add to the continuation of the blog well into the future.
5) Reach further:
– Love blogging enables an event to be heard about by more people, and shared with more people.
– The live blog becomes a ‘social object’ which advocates and demonstrates ideas and puts your case to third parties.
– It can give your event life beyond the place and the day which it happened.
(Source: http://www.justprofessionals.net/2011/10/live-blogging-your-events-five-reasons-why-it-matters/ – Su Butcher: 24th October 2011.)