Football fans are often labeled as obsessed they are loyal to their club and most want an app to themselves and their team rather than sharing it with every other club in the league and getting the same basic information.
According to research from Virgin Money, the average fan spends 33 full days being a supporter – including travelling to and from matches, watching TV, searching the internet and talking about the game with friends. That’s 800 hours a year supporting their team.
Another study showed that, an average football fan is expected to spend nearly 56,000 pounds in his or her lifetime on supporting their teams; the cost of match tickets, petrol, programmes, food and drink. As well as team merchandise such as shirts, hats, scarves and badges. Tim Bailey said: “Football fans are a passionate bunch and how much the average fan spends demonstrates this dedication.”
It is a big market with a strong community where they will cherish anything dedicated to the team they support from dodgy kits to a 99p app where it is a mini world of their football club.
A club which does have their own app, which is very successful is Arsenal F.C. This app has been helpful in seeing the good, and the bad points to in which I want to put into my own formate for a football club.
There are aspects such as any kind of commenting available on news posts ect. which leads to lack of interaction and therefore it is dull and doesn’t try and link in with the new social media. Other areas of the website such as the shop, tickets and fixtures are all external links which once you click them link out of the app.
Other than that it combines many of the important areas such as players and news and also has very good pop up notifications for scores and breaking news which I feel is a key feature in the app I am looking to create. As well as it being quick, clean and easy to use.
Features available for all users:
- Full iPad support
- LIVE text commentary, team lists and other scores
- Push half-time and full-time score notifications
- Match Section
- Injury News
It has a clever added earner where Arsenal members and package buyers get access to extra bits which not all fans do, this may not work with the app I am trying to create cause it is for a smaller market but a big club like Arsenal with a lot of revenue would have a strong % sign up to this deal.
Features available to Arsenal members and Match Package purchasers:
- LIVE audio commentary as part of our Matchday show
- Matchday show also includes pre-match built-up and post-match reaction, interviews and phone-in
- Extended highlights
- Exclusive video interviews with the boss and players
The app is free but in app purchases are all £2.99.
It has FOUR STARS (****) average rating.
If I am going to go down the road of creating a football app, I need too look at what is the most downloaded of all football apps amongst fans.
For the Football League supporters collectively it is the, Football League – Official Clubs’ App: The football league itself has an app which consists of every team from the Championship to League two, it includes their “latest” news/results, fixtures and the league table. You can set Your Club so that the team you support always comes up on your home page whilst also being able to search for other clubs.
The positives of it are that you have a lot of information which to hand and it works a lot better than the football league website, as well as this the app is free.
Although it’s 2 and a half stars shows it does indeed have negatives which it could improve on, the app covers the basics of every club very well but if you support X team, why do you want to know about A, B and C. Functional problems such as bugs and freezing are the main complaint of this app, as well as videos not working.
It is important to point out that BOTH of these apps are free.
When looking into the type of app I wanted to create, and then pitch, for this assessment, I thought it would be best to focus on a market I know the most about. Football.
I looked into what football apps were already about and this article from the Telegraph “10 essential apps for football fans” gave me a good insight into what football fans love and want from there apps and why.
Work with an established media property – something that’s already out there but is missing a trick.
JOURNALISTIC IDEAS: How can you put something onto a tablet? What part of the magazine/product can be taken to the tablet.
Or maybe mobile instead.
- Create a social network targeting readers
- Develop a completely different kind of online content, targeting a different audience ( A good example of this is the MAIL ONLINE and the DAILY MAIL)
- Create apps that allow people to access content on the go
- Produce spin off e-books repurpose print content interesting pays.
- Trinity Mirror – newspaper publisher. Created online only sites to engage new audience (Ampp3d UsvsThe3m).
Revamp something old – reinvent the wheel (New Facebook app – Paper – a way to present your newsfeed), an angle for design and usability (Tweetdeck).
OR Create something new.
PROMOTIONAL IDEAS: Transmedia content marketing – take a traditional media property and build an experience around it across media platforms and online (JayZ’s Decoded Game)
- Come up with an original idea, not something that works with established media.
- Think of what you do online with your friends.
- What would you like to use?
- Pull things together. (Help me investigate)
- Niche groups are good. Doesn’t have to be popular with EVERYONE. Focus on something.
- Mobile is overtaking desktop computers
- Mobile payments, mobile ads, mobile gaming
- Continued boom in apps
- Second screening – people using mobile while watching TV
- Think about recent events
- Rise of mobile messaging services – snapchat, kik, scret, whisper
- Can you work with those channels?
- A NEW KIND OF APP THAT USES LOCATION INFO, CONVERSATION, SOCIAL NETWORK.
Choose something that you love. Critique them, it could be more affective. What do you wish that they would do?
Putting together your pitch documents:
- The essence of the idea /the brief. What problems does it solve? What new opportunity does it take advantage of?
- The research – data on the audience, how they use the net, the media company you’re working for etc.
- The idea – describing the idea in more detail – how will it work, what will it look like, how will people use it.
- Why will it work – possible problems – how you will tackle them
How to do the presentation:
- Ten minute long – time it, practice it
- You can use PowerPoint or Keynote but you don’t have to.
- Think about ways to make the idea come alive
- Think about it as a performance
- Be creative – think about the presentation as a kind of story – structure it
- Don’t rely on technology – it will go wrong.
Pitch documents and presentation:
- Pitch documents – 1000-1500 words. Presentation: 10 minutes. You have to do a pitch doc for the presentation (a short summary to hand out at the pitch). You can create more material if you think it will help sell your idea – visuals mock ups
- Presentations – Thursdays 1st Friday 2nd May.
- Pitch doc handed in Tuesday 6th May