A club which does have their own app, which is very successful is Arsenal F.C. This app has been helpful in seeing the good, and the bad points to in which I want to put into my own formate for a football club.
There are aspects such as any kind of commenting available on news posts ect. which leads to lack of interaction and therefore it is dull and doesn’t try and link in with the new social media. Other areas of the website such as the shop, tickets and fixtures are all external links which once you click them link out of the app.
Other than that it combines many of the important areas such as players and news and also has very good pop up notifications for scores and breaking news which I feel is a key feature in the app I am looking to create. As well as it being quick, clean and easy to use.
Features available for all users:
- Full iPad support
- LIVE text commentary, team lists and other scores
- Push half-time and full-time score notifications
- Match Section
- Injury News
It has a clever added earner where Arsenal members and package buyers get access to extra bits which not all fans do, this may not work with the app I am trying to create cause it is for a smaller market but a big club like Arsenal with a lot of revenue would have a strong % sign up to this deal.
Features available to Arsenal members and Match Package purchasers:
- LIVE audio commentary as part of our Matchday show
- Matchday show also includes pre-match built-up and post-match reaction, interviews and phone-in
- Extended highlights
- Exclusive video interviews with the boss and players
The app is free but in app purchases are all £2.99.
It has FOUR STARS (****) average rating.