1) The Mirror Live Blog is very a popular and successful liveblog read by millions , their liveblogs cover everything from currently the story of this missing Malaysia Arlines flight MH370 to the Champions League Draw this morning. Their sporting blogs, and especially that for football events, are especially popular as they hold strong links to their Twitter (@MirrorFootball) account which is followed by over 276k people. They hold a good conversational, yet light hearted tone, and have a vast audience who want to give their opinion on events. The slight hint of humour works well amongst the footballing community and that of which reads the blog on a regular basis on a Saturday afternoon or during Cup Finals. Alongside this they also seek to have numerous writers on their blogs which freshens up the liveblog and makes it more adaptable to various different types of people as each writer has a different tone or way or writing.
2) The Guardian football liveblog is very different to that of the Mirror, it does not use the liveblog for weekly events but more for special events to capture their audience. An example of a time where the liveblog is most successful is during the football transfer window, especially when approaching deadline day. This is because there is a lot of information for people to absorb during this time with multiple players moving between clubs. Having all this information brought into one place, through various sources followed by expert and fan opinons leads to it telling a great story of the transfer window events and adding something extra which the fans need.