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5 reasons why Su Butcher thinks live blogging matters:

1) Find a larger audience:
– Some people won’t be able to attent the event: They may live in a different country, they may be working, or not able to take time off to travel to the event or may be busy on said day.
– Some people may not know if they really want to go to the event an a live blog may be able to sway their decision. Live blogging gives people an opportunity to be involved and do research on the event.
– Out of thousands who maybe would like to attend only a small fraction will be able to attend in person. o, the live blog means that a larger audience can attend (even if this means online and only partially).
– Would your target audience benefit from a live blog? (They maybe wouldn’t benefit if they were of an older generation).

2) Promote the event with real value:
– People who cannot commit to attending will see some value in being there. A live blog will give them some a sense of value and a flavour for the event and discussion.
– They live blog will give them the sense that there is value in attending and they should attend the next one.
– The live blog can give a gift to a future audience, something they can and will want to share.
– Live blogging is a cost effective way to promote them both before, during and after they take place.

3) Make your event last longer/beyond the day:
– A live blog is a real-time record of an event, but it also creates an archive of the event to last for the future.
– A good blogger will be able to provide a commentary whilst the event if happening by incorporating material you provide them with; slides, screenshots, links, photographs, tweets.
– These elements can be brought together to make a ‘compelling, informative record of the event’ – this record will help to promote your live blogs of similar events in the future.
– The archive ecomes a great way to promote discussion and refresh your memory of what happens as you prepare for another event.

4) Encouraging online discussion:
– Social media is interactive and live blogging is no different.
– If you would like to encourage lively discussion about the event as it happens – this can be achieved most effectively by providing viewers and attendees with a range of ways to contribute using #.
– Much lively discussion at an event is lost between the participants, live blogging and twitter, together with encouraging attendees to write about the event afterwards add to the continuation of the blog well into the future.

5) Reach further:
– Love blogging enables an event to be heard about by more people, and shared with more people.
– The live blog becomes a ‘social object’ which advocates and demonstrates ideas and puts your case to third parties.
– It can give your event life beyond the place and the day which it happened.

(Source: http://www.justprofessionals.net/2011/10/live-blogging-your-events-five-reasons-why-it-matters/ – Su Butcher: 24th October 2011.)