There is an ongoing debate in journalism about the end of the story.
– Journalists still seek out stories but don’t always package them up into single articles
– Stories now exist as multimedia cross media streams
– Streams lots of people contribute to news online
– Process is as important as product
– Online news has changed the way breaking news breaks, how it is reported, the information used and talked about
– User generated content is used to change the way news is reported
Context – Paul Bradshaw on multimedia journalism as a process that plays out across media platforms.
– Companies working with this idea develop content strategies
– A plan for how to tell stories, what platforms to use, when to schedule and why. How are you going to try and reach your target audience?
– Key part of this is identifying new ways to tell stories. First person narrative, social media, commenting, live blogs.
Traditional journalism and print/broadcast stories:
– the news story, the report, interview, profile, in depth feature, news in brief (NIB), review, opinion, the wrap, the package.
– Online you can still do this but there are new platforms and new story forms too.
But the new online forms to tell a story are:
– live blog (blog as a real time stream, updates from journalists, links to context and sources, live social media input – tweets from the scene, a sticky format (you need to keep them on the right road – stick them there – interactive or video elements make people stick) so people stay with it, a way to cover a big fast moving news event)
– Audio slideshow
– Video – verite footage/live streams
– Interactive maps/timeline/info graphic (Map based stories where the location is a huge part of the stories. Maps are used as a way of understanding the story)
– Audio – short quotes/ verite/ podcasts
– Portal topic page/ aggregator/gallery
These new forms are becoming more popular than the original.
When putting together a multimedia story, think about what a particular media format does well:
– Video – motion, emotion, evidence
– Audio – sound, atmosphere, sense of place, intimacy, conversation
– Maps – location/routes
– Timelines – good for finished stories
– Info graphics – visualizing numbers, accessibility.
– Live blogging – regular posting / real time updates to a blog whilst an event happens. An event could be either or.
– Conference, press launce, Q&A
– Live blog is about access – a chance to be there ‘virtually’
– Second screen idea
– You can bring in many different elements, twitter, YouTube ect.