There is an ongoing debate in journalism about the end of the story.

–       Journalists still seek out stories but don’t always package them up into single articles

–       Stories now exist as multimedia cross media streams

–       Streams lots of people contribute to news online

–       Process is as important as product

–       Online news has changed the way breaking news breaks, how it is reported, the information used and talked about

–       User generated content is used to change the way news is reported

Context – Paul Bradshaw on multimedia journalism as a process that plays out across media platforms.

–       Companies working with this idea develop content strategies

–       A plan for how to tell stories, what platforms to use, when to schedule and why. How are you going to try and reach your target audience?

–       Key part of this is identifying new ways to tell stories. First person narrative, social media, commenting, live blogs.

Traditional journalism and print/broadcast stories:

–       the news story, the report, interview, profile, in depth feature, news in brief (NIB), review, opinion, the wrap, the package.

–       Online you can still do this but there are new platforms and new story forms too.

But the new online forms to tell a story are:

–       live blog (blog as a real time stream, updates from journalists, links to context and sources, live social media input – tweets from the scene, a sticky format (you need to keep them on the right road – stick them there – interactive or video elements make people stick) so people stay with it, a way to cover a big fast moving news event)

–       Audio slideshow

–       Video – verite footage/live streams

–       Interactive maps/timeline/info graphic (Map based stories where the location is a huge part of the stories. Maps are used as a way of understanding the story)

–       Audio – short quotes/ verite/ podcasts

–       Explainers

–       Portal topic page/ aggregator/gallery

These new forms are becoming more popular than the original.

When putting together a multimedia story, think about what a particular media format does well:

–       Video – motion, emotion, evidence

–       Audio – sound, atmosphere, sense of place, intimacy, conversation

–       Maps  – location/routes

–       Timelines – good for finished stories

–       Info graphics – visualizing numbers, accessibility.

Live blogging

–       Live blogging – regular posting / real time updates to a blog whilst an event happens. An event could be either or.

–       Conference, press launce, Q&A

–       Live blog is about access – a chance to be there ‘virtually’

–       Second screen idea

–       You can bring in many different elements, twitter, YouTube ect.