Work with an established media property – something that’s already out there but is missing a trick.
JOURNALISTIC IDEAS: How can you put something onto a tablet? What part of the magazine/product can be taken to the tablet.
Or maybe mobile instead.
- Create a social network targeting readers
- Develop a completely different kind of online content, targeting a different audience ( A good example of this is the MAIL ONLINE and the DAILY MAIL)
- Create apps that allow people to access content on the go
- Produce spin off e-books repurpose print content interesting pays.
- Trinity Mirror – newspaper publisher. Created online only sites to engage new audience (Ampp3d UsvsThe3m).
Revamp something old – reinvent the wheel (New Facebook app – Paper – a way to present your newsfeed), an angle for design and usability (Tweetdeck).
OR Create something new.
PROMOTIONAL IDEAS: Transmedia content marketing – take a traditional media property and build an experience around it across media platforms and online (JayZ’s Decoded Game)
- Come up with an original idea, not something that works with established media.
- Think of what you do online with your friends.
- What would you like to use?
- Pull things together. (Help me investigate)
- Niche groups are good. Doesn’t have to be popular with EVERYONE. Focus on something.
- Mobile is overtaking desktop computers
- Mobile payments, mobile ads, mobile gaming
- Continued boom in apps
- Second screening – people using mobile while watching TV
- Think about recent events
- Rise of mobile messaging services – snapchat, kik, scret, whisper
- Can you work with those channels?
- A NEW KIND OF APP THAT USES LOCATION INFO, CONVERSATION, SOCIAL NETWORK.
Choose something that you love. Critique them, it could be more affective. What do you wish that they would do?
Putting together your pitch documents:
- The essence of the idea /the brief. What problems does it solve? What new opportunity does it take advantage of?
- The research – data on the audience, how they use the net, the media company you’re working for etc.
- The idea – describing the idea in more detail – how will it work, what will it look like, how will people use it.
- Why will it work – possible problems – how you will tackle them
How to do the presentation:
- Ten minute long – time it, practice it
- You can use PowerPoint or Keynote but you don’t have to.
- Think about ways to make the idea come alive
- Think about it as a performance
- Be creative – think about the presentation as a kind of story – structure it
- Don’t rely on technology – it will go wrong.
Pitch documents and presentation:
- Pitch documents – 1000-1500 words. Presentation: 10 minutes. You have to do a pitch doc for the presentation (a short summary to hand out at the pitch). You can create more material if you think it will help sell your idea – visuals mock ups
- Presentations – Thursdays 1st Friday 2nd May.
- Pitch doc handed in Tuesday 6th May
Radio and Online Audio (Aasiya Lodhi)
- Embedded audio (no need for local player or software)
- Push/subscription services (podcasts)
Watched the guardian one, wind blowing across the mic was more extreme at night time. It was basic, plain simple exercise.
Audio guides: Walks/Museums
- Tate gallery
- NY times
- Selfridges: The Tour App
No linear activity
People not listening in a normal way anymore (not traditional)
- Second screen technology
- User generate content (even more)
- Building in surprise and serendipity (loyalty)
- Maximizing potential of the time / duration on the web.
One link magic formula
- importhtml google spreadsheet (“LINK”,”TABLE”,”0”)
- How to import tables on to excel, data collecting.
- Free data on the centre for investigative journalism
- GENIUS guide how to use spreadsheets for journalists – http://issuu.comtcij/socs/data_journalism_book
Live blogging is hugely popular. A new survey has discovered that live blogs are getting 300% more views and 233% more visitors than conventional online articles on the same subject.
They also outperform online picture galleries, getting 219% more visitors, according to the research by City University London.
Lonely sports fans take to Twitter to share Valentines Day thoughts, with their very own #ValentinesDeadlineDay.
There is an ongoing debate in journalism about the end of the story.
– Journalists still seek out stories but don’t always package them up into single articles
– Stories now exist as multimedia cross media streams
– Streams lots of people contribute to news online
– Process is as important as product
– Online news has changed the way breaking news breaks, how it is reported, the information used and talked about
– User generated content is used to change the way news is reported
Context – Paul Bradshaw on multimedia journalism as a process that plays out across media platforms.
– Companies working with this idea develop content strategies
– A plan for how to tell stories, what platforms to use, when to schedule and why. How are you going to try and reach your target audience?
– Key part of this is identifying new ways to tell stories. First person narrative, social media, commenting, live blogs.
Traditional journalism and print/broadcast stories:
– the news story, the report, interview, profile, in depth feature, news in brief (NIB), review, opinion, the wrap, the package.
– Online you can still do this but there are new platforms and new story forms too.
But the new online forms to tell a story are:
– live blog (blog as a real time stream, updates from journalists, links to context and sources, live social media input – tweets from the scene, a sticky format (you need to keep them on the right road – stick them there – interactive or video elements make people stick) so people stay with it, a way to cover a big fast moving news event)
– Audio slideshow
– Video – verite footage/live streams
– Interactive maps/timeline/info graphic (Map based stories where the location is a huge part of the stories. Maps are used as a way of understanding the story)
– Audio – short quotes/ verite/ podcasts
– Portal topic page/ aggregator/gallery
These new forms are becoming more popular than the original.
When putting together a multimedia story, think about what a particular media format does well:
– Video – motion, emotion, evidence
– Audio – sound, atmosphere, sense of place, intimacy, conversation
– Maps – location/routes
– Timelines – good for finished stories
– Info graphics – visualizing numbers, accessibility.
– Live blogging – regular posting / real time updates to a blog whilst an event happens. An event could be either or.
– Conference, press launce, Q&A
– Live blog is about access – a chance to be there ‘virtually’
– Second screen idea
– You can bring in many different elements, twitter, YouTube ect.
This week we focused on ‘online video’ and began with the differences between online video and television. These are:
– The message
– Medium, the device used to get information (eg video diaries).
– Audience; on TV it is a wide audience it tries to reach everyone, but online videos can be specific.
– They can be very visually driven stories, the images are a soul focus.
– Online uses simple story telling, effectively.
– Although it is simple, a variety of shots are used to keep the audience engaged because it is easy for the audience to switch off/close the page.
– Shots are motivated by the words/interviews.
– Online videos have to be clear and to the point to keep the attention.
– A creative assembly – there creativity itself delivers a message.
– Use of graphics can draw attention to key points, stats/facts, highlighting important points or issues.
– Consistency and the careful selection of shots is important.
Taking all this onboard, we then shot our own mini online video which was 3 minutes long using an app on our iPhones called ‘CuteCut’. It allowed us to quickly film, edit and produce a film. Because the idea for us was to get the emphasis/shots/interviews correct we chose to make up a comical story about a lion loose in the university. Because we were not focusing on the story line so much we allowed ourself to understand the importance of the shots, angles and the interviews we gained.