The App:

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Although the format can be rolled out across any football team, or maybe even to the extent of any sports team. The example club I used to create a “world” for their fans, was my own club Wimbledon.

 

 

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Football fans as a target audience:

Football fans are often labeled as obsessed they are loyal to their club and most want an app to themselves and their team rather than sharing it with every other club in the league and getting the same basic information.

According to research from Virgin Money, the average fan spends 33 full days being a supporter – including travelling to and from matches, watching TV, searching the internet and talking about the game with friends. That’s 800 hours a year supporting their team.

Another study showed that, an average football fan is expected to spend nearly 56,000 pounds in his or her lifetime on supporting their teams; the cost of match tickets, petrol, programmes, food and drink. As well as team merchandise such as shirts, hats, scarves and badges. Tim Bailey said: “Football fans are a passionate bunch and how much the average fan spends demonstrates this dedication.”

How much do you spend supporting your football team? 

It is a big market with a strong community where they will cherish anything dedicated to the team they support from dodgy kits to a 99p app where it is a mini world of their football club. 

Something similar:

A club which does have their own app, which is very successful is Arsenal F.C. This app has been helpful in seeing the good, and the bad points to in which I want to put into my own formate for a football club.

There are aspects such as any kind of commenting available on news posts ect. which leads to lack of interaction and therefore it is dull and doesn’t try and link in with the new social media. Other areas of the website such as the shop, tickets and fixtures are all external links which once you click them link out of the app.

Other than that it combines many of the important areas such as players and news and also has very good pop up notifications for scores and breaking news which I feel is a key feature in the app I am looking to create. As well as it being quick, clean and easy to use.

Features available for all users:

  • Full iPad support
  • LIVE text commentary, team lists and other scores
  • Push half-time and full-time score notifications
  • Match Section
  • Injury News

It has a clever added earner where Arsenal members and package buyers get access to extra bits which not all fans do, this may not work with the app I am trying to create cause it is for a smaller market but a big club like Arsenal with a lot of revenue would have a strong % sign up to this deal.

Features available to Arsenal members and Match Package purchasers:

  • LIVE audio commentary as part of our Matchday show
  • Matchday show also includes pre-match built-up and post-match reaction, interviews and phone-in
  • Extended highlights
  • Exclusive video interviews with the boss and players

The app is free but in app purchases are all £2.99.

It has FOUR STARS (****) average rating.

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Researching the market…

If I am going to go down the road of creating a football app, I need too look at what is the most downloaded of all football apps amongst fans.

For the Football League supporters collectively it is the, Football League – Official Clubs’ AppThe football league itself has an app which consists of every team from the Championship to League two, it includes their “latest” news/results, fixtures and the league table. You can set Your Club so that the team you support always comes up on your home page whilst also being able to search for other clubs.

The positives of it are that you have a lot of information which to hand and it works a lot better than the football league website, as well as this the app is free.

Although it’s 2 and a half stars shows it does indeed have negatives which it could improve on,  the app covers the basics of every club very well but if you support X team, why do you want to know about A, B and C. Functional problems such as bugs and freezing are the main complaint of this app, as well as videos not working.

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And for those in the Premier League there is a separate version: Barclays Football which has score updates, tables, squads and fixture lists of all clubs in the top flight of english football close at hand. Very similar to the Football League app with the same plus and negative points, it just covers a different league market. An extra positive is it has a feature where fans can discuss the games which are currently live and ongoing issues.
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It is important to point out that BOTH of these apps are free.

Link

10 essential apps for football fans:

10 essential apps for football fans:

When looking into the type of app I wanted to create, and then pitch, for this assessment, I thought it would be best to focus on a market I know the most about. Football.

I looked into what football apps were already about and this article from the Telegraph “10 essential apps for football fans” gave me a good insight into what football fans love and want from there apps and why.

ASSESSMENT 1

When the liveblog was completed on Sunday 30th, it was then stopped (after the game had finished) on a setting which meant it was no longer shareable after 24 hours – by accident.

Therefore I have republished it so it is still available content to see, but have screen shotted the previous liveblog to prove the original timings were done on the correct date (see below)!ImageImageImageImageImageImageImageImageImage

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More available if needed.

More available if needed.

My individual project finalised idea and aim:

Once I had clearly decided on doing a liveblog instead of any other formats of online media story telling, I had to decide on what topic to do this liveblog on. While there were many debates and shows I could have chose to liveblog about it seemed sensible for me to a sporting event.

I was thinking of doing a Wimbledon game live, but when attending the last few games I realised that might not the be the best idea because as a supporter of the club I become far too involved with the game and it could detract from the focus on the liveblog. So, instead I have decided to liveblog on a Premier League game which takes place this weekend (Sun 30th) between Fulham and Everton.

The aim of my liveblog (Fulham vs Everton: 13:30 kick-off, 30/03/2014) is to report the events of the match immediately, concisely but accurately, and in an entertaining manner. To engage and inform my audience and use the internet to the best of it’s ability to documents the happenings of the match most effectively. It will aim to develop both my practical skills in design, research and the gathering of information to be used on the liveblog to create a story and the content. Whilst also giving me a chance to express my written skills and enhance them through a different type of writing.

 

The FACTS about liveblogs:

Liveblogs are changing the way news is produced, presented and consumed online.

They are used by news publishers worldwide (Al Jezeera, the BBC, Mirror UK, the New York Times), including the Guardian who’s liveblogs receive more visitors for long periods of time than conventional articles/picture galleries on the same subject. The Guardian publishes around 146 liveblogs a month (on major breaking news, scheduled entertainment news and sports)

In liveblogs the emphasis is on on direct commentary and analysis of events as they are going on rather than a written narrative after the events have happened to sum them up in one go.

Becket says that liveblogging by mainstream organisations suggest that “news consumers have an appetite for a more complex form of news coverage”.

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Relative popularity—by unique visits and page views—of a selection of Live Blogs, articles, and picture galleries at Guardian.co.uk, March to May 2011. Seven different news stories covered at Guardian.co.uk were analysed. For each, at least one Live Blog and at least one conventional article and/or picture gallery were selected at random, and usage tracked over a 24-hour period. 

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 Comparison of time spent on a selection of Live Blogs, articles, and picture galleries at Guardian.co.uk, March to May 2011

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Characteristics of Guardian.co.uk Live Blogs liked by readers, August 2011 (sample size 167; multiple answers allowed)

 

Typology of Live Blogs at Guardian.co.ukTypeCharacteristicsNews

News Scheduled well in advance, semi-scheduled or completely unscheduled.Major breaking news stories, generally with a more serious tone.

Examples include natural disasters, protests and riots, unfolding political scandals.

Sport PredictableCasual in tone

High level of direct interaction with readers.

Fewer multimedia elements.

Links and multimedia elements often included for entertainment purposes, may not be directly relevant to story.

Series/Subject Cover a subject, not a single story.Usually public affairs topics.

Examples include: Politics Live, Middle East Live, and a Live Blog on planned reforms to Britain’s National Health Service

Other Scheduled Event Planned in advance and of finite duration.Cover soft news, such as the Cannes film festival, the Eurovision Song Contest, and television series such as The Apprentice and X Factor, which are Live Blogged at the same time each week.

 

Examples of successful sporting liveblogs:

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1) The Mirror Live Blog is very a popular and successful liveblog read by millions , their liveblogs cover everything from currently the story of this missing Malaysia Arlines flight MH370 to the Champions League Draw this morning. Their sporting blogs, and especially that for football events, are especially popular as they hold strong links to their Twitter (@MirrorFootball) account which is followed by over  276k people. They hold a good conversational, yet light hearted tone, and have a vast audience who want to give their opinion on events. The slight hint of humour works well amongst the footballing community and that of which reads the blog on a regular basis on a Saturday afternoon or during Cup Finals. Alongside this they also seek to have numerous writers on their blogs which freshens up the liveblog and makes it more adaptable to various different types of people as each writer has a different tone or way or writing.

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2) The Guardian football liveblog is very different to that of the Mirror, it does not use the liveblog for weekly events but more for special events to capture their audience. An example of a time where the liveblog is most successful is during the football transfer window, especially when approaching deadline day. This is because there is a lot of information for people to absorb during this time with multiple players moving between clubs. Having all this information brought into one place, through various sources followed by expert and fan opinons leads to it telling a great story of the transfer window events and adding something extra which the fans need.

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